NEW BOOK Reveals: The Four Keys to Unlocking Your Team's Hidden Potential.
Tired of Disengaged Employees?
Use These 4 Keys to Unlock Their Potential and Elevate Your Success
Are you drowning in the day-to-day, constantly putting out fires your team should handle? Frustrated by lack of initiative and proactive problem-solving? Ownership Unlocked is your lifeline to leadership success.
Expected Release Date: December 11th, 2024
Ownership Isn't Born, It's Built.
Learn How to Cultivate It in 90 Days or Less
ignite your team's drive today
The four keys to unlocking ownership in your team...
#1 - Invitation: Master the art of the "ownership conversation" that inspires immediate action.
#2 - Acceptance: Use the "purpose connector" technique to help your team see the bigger picture.
#3 - Influence: Implement the "cascade of clarity" to give your team real influence without losing control.
#4 - Intention: Deploy the "career vision mapping" strategy to boost long-term commitment.
These research-backed keys will transform your team from passive employees to proactive owners in 90 days or less.
The Moment That Changed Everything...
I never thought I'd be writing a book about ownership. But life has a funny way of steering us towards our callings, often through unexpected challenges and painful experiences.
For years, I thrived in Fortune 500 companies, climbing the corporate ladder with a sense of purpose and drive. I was also intrigued by a fascinating phenomenon: Why did some employees act like owners, going above and beyond, while others seemed content to do the bare minimum? This question nagged at me, eventually leading me to focus my Ph.D. research on psychological ownership within organizations.
But that research sat on the shelf until 2020, when I joined a small Christian university. What I encountered there shook me to my core. The vibrant sense of ownership I'd cultivated over my career evaporated within 6 months. I found myself in an environment where initiative was stifled, creativity was discouraged, and a pervasive sense of apathy hung in the air.
I was drowning in a sea of disengagement, and I wasn't alone. Colleagues around me seemed resigned to going through the motions, their passion and drive extinguished. It was a stark reminder of what happens when people lose their sense of ownership at work.
This experience lit a fire within me. I realized that my academic research on ownership needed to be translated into something practical, something that everyday leaders could understand and implement. The journey from dense academic papers to an accessible framework wasn't easy. It was, at times, an excruciating process of distilling complex concepts into digestible insights.
As I worked on the book, I began hosting workshops with leadership teams to test and refine the concepts. The Four Keys to Ownership framework emerged from this blend of rigorous research and real-world application. The feedback from these sessions was encouraging. Leaders reported positive changes in their teams' engagement and initiative, and the signs of positive impact were clear.
This book is the culmination of that journey – from corporate curiosity to academic research, through personal struggle and practical application. It's not just a collection of theories or feel-good ideas. The 4 Principles contained within – what I call the 4 Keys Framework – is a practical guide to unleash the power of ownership in any organization, born out of real experiences and tested in the field.
Stop micromanaging and start leading
Turn complainers into problem-solvers
Build a team that runs itself (even when you're not there)
- Stop micromanaging and start leading
- Turn Complainers into problem-solvers
- Build a team that runs itself (even when you're not there)
Don't let another quarter go by with an underperforming team. Start your ownership revolution today!
TESTIMONIALS
WHAT PEOPLE ARE SAYING ABOUT THIS BOOK
“Ownership Unlocked is a game-changer. Matt's practical strategies helped me transform my team from passive employees to proactive owners. The results have been incredible."
JOHN WATKINS
“As a startup founder, I've always struggled with getting my team to care as much as I do. This book provided the missing link. Now, my team thinks and acts like owners, driving our company forward faster than I ever imagined possible."
JANICE GILL
“I was skeptical at first, but the Four Keys framework really works. My team is more engaged, creative, and productive. This book is a must-read for any leader who wants to take their organization to the next level."
ANDREW JOHNSON
WHO Needs this book?
Discover How to Transform Passive Employees into Proactive Owners!
- Emerging Leaders drowning in daily management tasks
- Seasoned Executives looking to scale their impact
- Startup Founders building their first real team
- Department Heads struggling with silos and lack of collaboration
- Small Business Owners ready to step back from day-to-day operations
Also if you are a:
- Nonprofit Director
- HR Professional
- Higher-Ed Leader
If You're Struggling with an Unmotivated
or Underperforming Team...
This Book Is For You!
If You're Facing These Leadership Nightmares, This Book Is Your Wake-Up Call:
- Your inbox is a never-ending flood of questions your team should be able to answer
- You're constantly reorganizing priorities because tasks fall through the cracks
- Team meetings feel like pulling teeth - no one volunteers or offers new ideas
- Your best performers are burning out or looking for new opportunities
This isn't just another leadership book - it's a system for transforming your team into self-driven, results-oriented owners. Stop settling for mediocrity and start leading a team that exceeds expectations (without burning you out in the process).
Ownership Unlocked provides the tools and strategies you need to transform your team into self-motivated, high-performing owners of their work. Stop settling for mediocrity and start leading a team that drives exceptional results.
What You'll Learn
Here's a Sneak Peek of the Powerful Insights Waiting for You!
Part 1:
Decoding The Psychology of Ownership
- Uncover the four psychological drivers that motivate people to take ownership (and how to activate them).
- Learn why traditional "carrot and stick" management backfires with modern workers.
- Master the "ownership environment audit" to identify and eliminate ownership killers in your organization.
Part 2:
Mastering the Art of Invitation
- Script and roleplay the "5-minute ownership igniter" conversation that turns passive employees into proactive problem-solvers.
- Discover the "task reframing technique" that makes even mundane work feel meaningful and important.
- Learn how to turn complaints into ownership opportunities using the "problem to project converter".
Part 3:
Cultivating Acceptance and Purpose
- Implement the "impact storytelling framework" to help your team see the real-world effect of their work.
- Use the "purpose cascading method" to align individual roles with your organization's mission.
- Master the art of "appreciation anchoring" to reinforce ownership behaviors the moment they occur.
Part 4:
Unleashing Influence and Agency
- Deploy the "decision rights matrix" to clarify exactly where team members have true autonomy.
- Learn the "gradual release method" for delegating responsibility without creating overwhelm.
- Discover how to use "feedback loops" to balance autonomy with accountability.
Part 5:
Strengthening Intention and Commitment
- Implement the "stay interview protocol" to identify and address retention risks before it's too late.
- Use the "career path prototyping exercise" to align personal growth with organizational needs.
- Master the "ownership culture onboarding system" to instill the habit of ownership from day one.
GET YOUR FREE COPY
I'd like to rush you a FREE copy of my brand new hardcover book to your doorstep, ASAP.
Meet the Author
Matthew F. Wilson
Matthew F. Wilson is a world-leading expert on the psychology of ownership who coaches leaders and business owners on creating cultures of ownership within their organizations. With over two decades of experience in leadership, including Global 500 companies Volvo AB and Danaher Inc. and Harvard University, Matt has a proven track record of transforming teams and driving results.
As a former product manager and director of several academic programs, Matt experienced firsthand the challenges of leading teams to take ownership of their work. His frustration with traditional management techniques led him to pursue a Ph.D. focusing on the nature and virtue of psychological ownership.
Matt's unique blend of corporate leadership, rigorous academic research, and real-world application has resulted in the groundbreaking Four Keys to Ownership framework. This system has been implemented in organizations to deliver improvements in productivity, innovation, and employee satisfaction.
Today, Matt shares his insights through writing, speaking engagements, and as the founder and CEO of the Ownership Academy. His mission is to help 100,000+ leaders transform their teams and lives through the power of ownership.
You’re Covered By My 100%
Money-Back Guarantee
If you don't see a noticeable improvement in your team's initiative and problem-solving within 30 days of implementing the strategies in Ownership Unlocked, simply return the book for a full refund of your shipping and handling fee. That's how confident I am that these keys will unlock your team's potential.
Are You Ready to Lead a Team of Owners?
UNLOCK YOUR LEADERSHIP POTENTIAL
NOW
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